HTC 'Street Heroes'
Let Us Create approached us to come up with viral ideas for HTC's new Android phone.
Following on from the success of our Cow Birth Viral for Ray Ban sunglasses, we wanted to again create a piece of work that would entertain and excite the audience, but also generate brand and product awareness and be something that audiences would want to send to their friends - creating a genuine viral phenomenon.
The viral follows 'The Street Heroes', a group of friends who carry out rogue stunts. One of the group performs a daring feat by climbing up onto a high ledge and jumping across two moving double decker buses, whilst being filmed by his friends on their HTC mobile phones. A second film was also created using the phone camera strapped to his forehead.
The viral was a major success, with 1.8 million hits and counting. The video was featured on the front page of Nuts Magazine Online, as well as being featured as a case study for Go Viral.
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Client
HTC -
Agency
Let Us Create
