Beck's Vier 'Shape Your Music'

Briefed to create a spot that showcased Beck's latest music giveaway promotion, allowing discerning drinkers to shape their music experience, Liam O'Connor developed the idea of creating a living sculpture shown through stop motion.

With a little help from the rest of Filo and producers Andy Eaton and Igor Degtiarev, Liam created this mesmerising piece in which the sculpture reacts and pulsates in time to the music. Thousands of different sized props were used to create the sculpture, shot on location in a warehouse in North London over two days.

Released on TV and online, the piece has been a huge hit getting people interested in the promotion.