AXA 'Cabcam'
Giving Londoners the chance to have their say about road safety, we rigged two cameras to run constantly recording conversations between a cabbie and his passengers - who got the journey free in with the bargain.
Sourcing special minicams to fit discreetly in the corner of the front and back of the cab, we then had to keep up in order to keep the cameras charged and topped up with storage space.
The footage was then edited into a series of videos for use on facebook, where more people were invited to have their say on the state of road safety.